Making affordable web sites that work for you!
Search Engine Ranking?
Sorry to burst your bubble, but in most cases, this won't be something we talk about...
Imagine this... You open up a store-front business in town. You pick an inexpensive retail space that is out of the way in a back alley and not visible from the street. You don't put a sign out in front to show people your shop. You don't even put a sign out on the street that points to where you are located. On top of that, you don't do a thing to advertise that you are open for business and you tell no one what you're doing or how well you do it.
How long do you think you'll stay in business under those circumstances?
Opening up a business on the Internet is the same way. Unless your web site on the Internet integrates with your existing business model and complements the other things your business is doing, it will add little to your operation. People will rarely find you on the Internet through general searches. Unless you let people know about your web site, it will go unused.
In our "Success Template," I tell the story of how a small business web site CAN be used as part of an integrated sales and marketing strategy. For references, image-building, ordering information, sales presentations, background information, a web site can be your most credible and effective reference tool.
- Let us show you how to get people to look at your web site after you talk to them!
- Let us show you how to incorporate your site with existing (or new) advertising!
- Let us design all your marketing materials (brochures, business cards) to integrate with your web site.
Let us show you how to make it work for you!
Search engine ranking...?
That's usually for the "big boys." If you have (or want) an extensive web presence, want to base your business primarily on Internet traffic and want to drive huge numbers of people to your web site, then we recommend you hire someone who specializes in "Search Engine Ranking." (Even then, there are no guarantees!)
But if you are like the average small business person who wants a clean, professional, effective web site to help boost their business image -- something to complement their existing business, then let us show you how!
If you are a contractor, a professional, or other small business person, imagine how many other of the same businesses there are that out on the Internet who do what you do. What do you think the likelihood is that someone doing a generic search will find you...? There are some things we can do to help boost the rankings if someone looks for someone in your specific area or community, and we'll make sure we cover those areas when your site is developed.
Remember... the key to a successful small business web site is INTEGRATION with existing marketing strategies. Let us show you how!