Attorneys or other professionals looking to build a practice: 
Real Estate, Estate Planning, Corporate, Criminal or Family Law are some or all of the specialties your firm practices.
You want to combine all your marketing resources into one, professional, cohesive effort. When you hand your potential clients a business card, you not only hand her a business card, but possibly a business card-sized CD that has a presentation about your firm. Additionally, you can choose to have business cards that are photographic-quality and integrate with a high-quality, full-color marketing brochure.
All these pieces take her to your website, which has the same quality appearance, with the look and feel of all of your marketing efforts. And just to remember you, she plays the CD in her computer when she goes back to work, and 3 other coworkers see what a professional firm you have and what you can do for them as well.
If a potential client likes what she sees, she clicks on the website link right there in the "CD Business-Card." Your interactive CD, along with your personal contact and referrals, create the professional image you are looking for.
You might want to consider having some or all if the following items on your firm's integrated website:
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You maintain consistent, professional impressions with all prospective clients. Your website is integrated with all that you do, and lends further credibility to the image you are trying to convey to potential clients.